Ecommerce Website BIG Protein
BIG Protein: Online Store For Sports Nutrition Built For Strength & Growth
PERFORMANCE THROUGH QUALITY SUPPLEMENTS
BIG Protein
The team at BIG Protein believes that every athlete, fitness enthusiast, or anyone embracing a healthy lifestyle carries a unique drive to grow stronger every day. Their mission is to provide premium protein supplements at competitive prices, supporting individuals across Romania in reaching their goals and pushing beyond their limits.
xWEBING developed Bigprotein.ro as a modern and high-performing WooCommerce platform, tailored mainly for the B2C market. The online store combines a clean, responsive design with optimized navigation, advanced product filtering, and custom features that enhance the shopping experience for sports nutrition customers.
BIG Protein: Digital Power for Active Lives
BIG Protein has quickly earned a reputation for offering high-quality, performance-driven supplements tailored to athletes, gym-goers, and health-conscious individuals. In collaboration with xWEBING, the brand launched a sleek and efficient online store at www.bigprotein.ro, making its entire product range more accessible to customers across Romania.
xWEBING is the digital engine behind the platform, blending technical precision with a deep understanding of eCommerce UX. From optimized navigation to product filters and calorie calculators, the site is designed to help customers to quickly find exactly what they need.
The Challenge
Scope and Major Objectives
BIG Protein previously attempted to launch an online store, but the project was not completed. Our work began with a thorough evaluation of the existing content; although some materials were migrated, all product descriptions and visuals had to be redone from scratch.
In addition to developing the new platform, xWEBING structured the store’s architecture and categories. A key requirement was the implementation of a custom Calorie Calculator, based on the Mifflin-St Jeor equation, allowing users to estimate their daily caloric needs for maintenance, weight loss or muscle gain.
Our Solution: A Scalable and Responsive Online Store
Key Services/Solutions Delivered
To address the client’s goals, xWEBING adopted a tailored and strategic approach focused on usability, scalability, and performance. We delivered a solution that not only fulfilled the immediate requirements but also laid the groundwork for future growth and flexibility in a highly competitive eCommerce niche.
Custom Module Development
We implemented custom modules tailored to the project’s goals. A key feature is the Calorie Calculator, a tool that helps users estimate their daily caloric needs based on weight, activity level and fitness objectives.
Custom Web Design
We created a modern and responsive storefront, emphasizing intuitive navigation and strong visual identity. The layout, color scheme, and content were designed to align with the brand’s tone while ensuring a frictionless browsing and shopping experience.
Efficient Data Migration
We performed a secure and structured migration of all assets from a previously abandoned platform – including product data, images, and basic content – while maintaining full data integrity and improving organizational logic.
On-site SEO Optimization
We applied SEO best practices for structure and content to improve discoverability. Each category, product, and landing page was optimized for relevance, clarity, and conversion – enabling the store to gain organic traction post-launch.
Rigorous Project Management
We ensured fast and efficient project delivery by applying agile principles and strong communication flows. The project involved multiple iterations for design, technical validation, and client feedback – all handled with full transparency and control.
UX Content Structuring
We redefined the product taxonomy and reorganized all product categories for improved logic and user flow. This included rewriting product descriptions, aligning visuals with customer expectations, and ensuring consistency across the entire store.
BIG Protein: Digital Power for Active Lives
The result was a robust and modern eCommerce platform tailored to the fitness and sports nutrition market. It successfully addressed the brand’s immediate digital needs and provided a flexible foundation for ongoing growth, future features, and improved customer experience.
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