One of the primary objectives for the Weider Romania project was to create an intuitive online B2C store that allows athletes and fitness enthusiasts to quickly locate products and effortlessly navigate the site. Additionally, we have developed a separate, advanced B2B platform and a comprehensive ERP system to enhance order processing efficiency for both B2B and B2C customers. All essential components for executing successful online marketing campaigns, including systems for newsletters, referral programs, and customer incentives like bonuses for reviews, were seamlessly integrated into these platforms, ensuring a cohesive and efficient operation.